Director, Channel Marketing

DIRECTOR OF CHANNEL MARKETING

Reports to:  VP OF MARKETING, Wholesale Services

 

Job Overview:

The Director of Channel Marketing is responsible for overseeing the design and execution of channel marketing programs to increase revenue and maximize profitability in our clients strategic partner and wholesale account channels.  These wholesale sales channel includes major strategic partners such as AT&T, Verizon, and EarthLink.  The right candidate will direct the execution of partner solutions within the Product Marketing arena, evangelizing and developing business through this channel.

Job Responsibilities:Effectively coordinates teams of internal stakeholders including marketing, corporate communications, product management, sales, operations, finance and software development to create the best experience for the partnersDefines and executes new marketing programs, overseeing design and track performance incentives, rebates, credits, price promotions, enterprise bounties, co-funded demand generation campaigns, sales contests, and other custom programs Responsible for go-to-market sales tools with specific emphasis on usability by channel partnersMeets regularly with top partner accounts to provide best practices and strategic marketing support to grow their business with our client.Analyzes marketing program results and ROI data; gets input and feedback from sales management on effectiveness of programs; oversees strategic direction and execution of program and process improvementsOversees and maintains responsibility for end-to-end marketing programs, including business trend analysis, program documentation, financial analysis, and budget approval.

 

 

Job Minimum Qualifications:

· 10+ years channel marketing experience in a technology field; telecom industry experience ideal.

· Strong leadership and interpersonal skills to manage cross functional projects and work effectively with senior sales and marketing executives

· Proven ability to work effectively with client organizations, serving as the liason to internal product, marketing, and sales teams

· Knowledge of total marketing mix, including strategic planning, program management, client communications strategies, product positioning and demand generation

· Excellent analytical skills and business judgment 

· Proven organizational skills and an ability to oversee systems and processes

· Prefer candidates that have significant experience working with different sales organizations · Innovative problem-solving abilities – able to find new ways to solve persistent problems; not satisfied until new solution is found. · Self starter who can work independently and operate in a fast paced, changing environment.

· BA/BS Degree in business, marketing, or related field. MBA a plus.