Mgr, Segment Mkting - (Product & Communications)

Job Location: US-WA-BellevueReference Code: REQ 180194 Learn more about T-Mobile At T-Mobile, we help customers connect with the people who matter most in their busy lives. That takes new ways of thinking and an appetite for challenge every day.Our corporate team members enjoy dynamic careers in an exciting industry, where ambition and achievement go hand in hand. We are here to support our front line teams because they touch our number-one focus: our customers. From business operations, marketing and legal, to finance and HR, our corporate professionals embody pride, enthusiasm and a sense of adventure. T-Mobile is a pioneer in the world of wireless, and that means new challenges and the chance to make your mark. If you're ready to embrace opportunity, this is the place to be. Together we can do great things. Mgr, Segment Mkting - (Product & Communications) T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans where they live, work, and play. In a world full of busy and fragmented lives, we at T-Mobile USA, Inc. have the idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing; help you stick together with the people who make your life come alive. That's why we're here. Job# 180194: Manager, Segment Marketing (Product & Communications) Manager Segment Marketing works for the Director of New Products and is responsible form developing new value propositions and consumer messages to drive overall growth of the postpaid business – new customer growth, retention and revenue. The Segment Marketing Manager is responsible for the following activities: * Develop a deep understanding of consumers' needs, attitudes and usage of wireless. * Monitor competitive activities and market trends to understand impact and identify opportunities * Partner with leadership to define value propositions (products and messages) to achieve business goals and fulfill strategic vision. * Develop and execute the marketing strategy for value propositions based on consumer needs, competitive reality and T-Mobile's strengths. * Work cross functionally to drive new products-- including product design, product positioning, branding and naming, and pricing. * Develop and implement strategic marketing communications plans to support value propositions. * Measure and report on key success metrics - gross add, retention and revenue and advise on best practice marketing strategies to drive results and ROI * Interface with brand, product marketing, product development, customer care and sales teams to ensure that products, communications and processes reflect segment needs People/Positions Interactions * Consumer Insights * Integrated Marketing * Outside agencies * Product Development * Customer care / Care Training * Sales/Sales Training * MP&A and FP&A Functional/Technical Skills - Consumer focused decision making - Ability to think strategically and apply given strategy and/or common business knowledge to recommendations and rationale - Ability to execute with thought and attention to detail, with managerial direction (versus dictation) - Ability to communicate effectively - Goal oriented achiever who balances results with attention to values - Strong consumer communication skills - Effective communicator and presenter, with ability to influence cross functional partners - Demonstrated capability to work collaboratively in team environment across multiple functions Experience * Marketing professional with 5 years experience. * 2-3 years experience in Consumer Marketing. * Experience working with outside agencies to develop messaging/advertising. * Experience in requesting, managing and understanding consumer research. Education/Training * Undergraduate degree, MBA preferred. T-Mobile is an equal opportunity employer (EOE). We strongly support diversity in the workforce. T-Mobile USA offers a full range of comprehensive benefits, including medical, dental, vision, as well as matching 401(k), generous paid time off programs, mobile phone and service discounts, tuition reimbursement, free parking – not to mention a fun and business casual work environment. T-Mobile is an equal opportunity employer (EOE). We strongly support diversity in the workforce. If interested, please apply online here. The benefits of teamwork Career growth, personal recognition and diversity are all part of our high-energy culture. Team members enjoy competitive pay, generous paid time off, wicked-cool wireless discounts, education assistance, medical/dental, a superior company-matched 401(k) plan, training and development and more!